Overlaying architectural conservation and applied economics along with national and international perspectives can lead to innovative and sustainable solutions in the preservation, restoration, and valorization of the existing built environment, particularly of the cultural heritage. To achieve this, the projects consists of analysing and integrating various types of data to propose and optimise the future design of an existing heritage site, the Former Archaeology Museum of Tbilisi in Georgia. In collaboration with the Georgian Technical University of Tbilisi), the enhancement and valorization project will be associated with the identity of the country since the intervention will not only impact the socio-economic situation on a local scale but also on a national one based on a deep knowledge of Georgian culture and history. To achieve this aim, an understanding of the context will be supported by a critical analysis spanning from territorial to local scale, which involves collecting a variety of references such as writings, pictures, maps, and drawings.